2015 Boehringer Ingelheim WCABP Veterinarian of the Year

February 28, 2015 Written by WCABP
Dr. Ian Goodbrand accepts award from Dr. Doug Myers (Boehringer Ingelheim) Dr. Ian Goodbrand accepts award from Dr. Doug Myers (Boehringer Ingelheim)

This year's recipient of the Boehringer Ingelheim WCABP Veterinarian of the Year award was Dr. Ian Goodbrand from Provost, AB.

Ian has been involved in the beef industry since his youth, as he was raised on his parent's ranch near Youngstown, Alberta. His interest in cattle continued through his formative years as a student, and through completion of his Doctor of Veterinary Medicine degree. Ian graduated from WCVM in 1991 and began working in an RM clinic located in Pierceland, Saskatchewan. After one year of practice experience, Ian chose to return to Alberta and purchase the clinic in Provost. It is here that Ian and his wife Connie set down their roots to build on a thriving mixed animal practice, with a focus on high quality beef production medicine and consultation. While building a practice they also worked with Connie's father to start their cattle ranching and feeding operation. Ian's interest in beef production kept him grounded in the industry such that 'beef as a business' became the focal point of his style of medicine and consultation.

Ian continued to pursue his goal of growing his ranch and cattle feeding operations while developing as a veterinarian. The business of beef production has led Ian to develop solid and well respected relationships with his clients, and feeders outside of his practice area. In building these relationships, Ian not only created success in his own ventures, but also ensured the success of the beef industry in his local area. Ian and Connie's risky purchase of an auction mart during the darkest days of the BSE crisis in 2005 was a testament to the importance of maintaining a thriving beef community in the east central region of Alberta. The purchase of the auction mart not only allowed for diversification of the Goodbrand's cattle operations but also brought stability to the region and allowed producers the ability to continue to market their animals locally. This demonstrates Ian's passion for, and dedication to, the Western Canadian beef industry.

Ian's passion and dedication is also evident in his veterinary practice. He is often described by his employees as an excellent manager, a fact supported by his high retention rate of staff. It is not often that veterinary clinics have employees working for 20 years or more but Border Veterinary Clinic boasts several. How can one complain when your employer purchases a neighbouring building to establish a private day care centre for the clinic? It is ideas like day care and health plans that differentiated Ian's form of management from the rest of our industry.

Throughout his career, Ian has demonstrated a passion for veterinary consulting and beef production that has resulted in the establishment of a successful practice and agribusiness. He is a leader in the veterinary and beef industries.

Congratulations Ian on being named the 2015 Boehringer Ingelheim WCABP Veterinarian of the Year!

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